Prevent Hate Speech Through the Media in Serbia


The media have powerful impact on Serbian society and a corresponding responsibility in addressing hate speech. Media representatives should not only refrain from using hate speech but also emphasize and promote positive and value-driven arguments about members of vulnerable groups, thus contributing to breaking predominant stereotypes and prejudices. The legal framework in place does not appear to be effective – it is necessary for the media community to establish a system of collective self-regulation based on agreed codes of conducts and mechanisms to deal with complaints of hate speech.

This has been underlined in today’s presentation of the new “Report on the use of hate speech in Serbian media” prepared under the joint European Union/Council of Europe action “Promotion of diversity and equality in Serbia”.

The pandemic has given rise to a new wave of hate speech. I am concerned about further polarisation of public discourse“, said Tobias Flessenkemper, Head of the Council of Europe Office in Belgrade. “COVID-19 related hate speech includes expressions of contempt against individuals and groups. Scapegoating, stereotyping, stigmatisation and the use of derogatory and sometimes violent language can be seen also in Serbia. It is targeted particularly against people and groups who are already marginalized: older persons, Roma, LGBTI people, ethnic minorities, migrants and foreigners.  Though hate speech is often spread by members of the general public, its consequences are exacerbated by inflammatory rhetoric of politicians and others in position of influence, including the media”, he concluded, adding that the media have a key role to play in countering the phenomenon.

Brankica Janković, Commissioner for the protection of equality of Serbia highlighted the continous support that the European Union and the Council of Europe are providing to the institution of the Commissioner for the protection of equality. „Many that are spreading hate speech often refer to freedom of expression. It should be noted that freedom of expression is not and cannot be an excuse for hate speech. There is a clear distinction between the two“, said Commissioner Janković. „The Commissioner for the protection of equality has had many cases related to influential persons in Serbia. There is certainly a space for improvement, but it is clear that the justice cannot be selective and there are no protected individuals“, she concluded.

Hate speech is a universal problem and unified and co-ordinated approach in tackling it is necessary”, said Mateja Norčič Štamcar, Deputy Head of the Delegation of the European Union to Serbia in her introductory remarks. As she noted, previous European Commission reports on Serbia have shown that the hate speech is often tolerated in the media and that regulatory bodies are not dealing with this issue to an extent they should. “European Commission is following closely the measures that Serbia is taking to fight hate speech, but this fight is a chain in which everyone has its link of responsibility. I hope that every future report will show progress in the fight against this phenomenon”, she concluded.

The new report, covering the period of November – December 2020, provides examples of hate speech in media in Serbia, that confirm and illustrate the findings of the European Commission against Racism and Intolerance (ECRI) in its 2017 report on Serbia. In its 2017 report, ECRI noted that media in Serbia often use inflammatory, pejorative and nationalistic language and continue to provide coverage to hate speech expressions from politicians and other public figures, amplifying its effect. The inflammatory language used in the media makes an additional contribution to the increasing tensions between ethnic groups in Serbia and in the region, the ECRI report noted.

The report was prepared within the action “Promotion of diversity and equality in Serbia”, that is a part of the joint European Union/Council of Europe programme “Horizontal Facility for the Western Balkans and Turkey 2019-2022”.


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